Building a brand is like building a home

> 06 11 2018 #billboard

Gruyère AOP, a partner to Lielens from generation to generation

Swiss cheeses have been Lielens loyal clients for three years and have decided to launch a new large-scale campaign for one of their flagship products: Gruyère AOP. 

Gruyère is probably the most well-known cheese in the world. Recognition that has earned it the AOP (Protected Designation of Origin) label, ensuring that quality products are produced, processed and created in the region of origin. In the lush, plentiful valleys of the Fribourg Canton, is a small village whose name will excite your taste buds: Gruyères. It is here that the famous cheese with its unique, refined flavour has been produced, based on an unchanged recipe, since 1115. 

It is precisely this tradition that the campaign seeks to highlight: in a world of constant change, there is still a reliable asset: high-quality, unique Gruyère AOP. The images depict the famous cheesemaker’s son. The first images will appear on several More O’Ferralls in the week starting 5th November. 



Client : Switzerland Cheese Marketing, Vincent Bresmal, Jenna Vanslambrouck
Agency: Lielens
Creative Director : Frederic Pousset
Art Director : Frédéric Pousset / Yves Compère
Copywriter : Frédéric Pousset
Photography/ Retouching : Tom Swaelens
Accounts : Deborah Vandenkerckhof, Sandra Wille
Prepress : Elodie Latorrata


> 26 06 2018 #billboard #radio

Golden Palace and L!ELENS bet on reds!

And no… not the Red Devils!

L!ELENS developed a new campaign for Golden Palace with the title: "Bet everything on reds!” 

While the whole world is going crazy over football, Golden Palace Casino & Sports show us that there is more to life than football. 

The term “red” in the title does not refer to our Devil's football shirts but to the red areas on a roulette table. The radio campaign also gives the floor to a sports journalist who reports on a game of roulette.

Golden Palace offers relaxation and entertainment in one of its 45 gaming rooms or online platform. Don’t wait: you’ll get a 500-euro bonus!

Golden Palace et  L!ELENS misent tout sur les rouges !
> 26 06 2018 #billboard #print

2018: the year of Amazing Wallonia!

Wallonia Belgium Tourism celebrates the year of Amazing Wallonia.

For this occasion L!ELENS developed a campaign that showcases Wallonia as an original, remarkable and unusual tourist destination. Highlighted from new and fresh angles, it aims to attract as many visitors as possible.

The cosmonaut "Welcome to Wallonia" clearly refers to the Euro Space Center of Redu.

> 26 06 2018

Sales team reinforced

After four years as a project manager at 4Sales and seven years as an account director at Carré Associates, Julien Hofman (36) now joins L!ELENS as an account director.

Welcome to the team!

> 15 01 2018 #social

Sandra Wille joins L!ELENS

After a fruitful career at Equinox Communications, TBWA, BBDO and Serviceplan, Sandra Wille has joined LIELENS as the new Account Director.

She will head a team of four salespeople and work for important agency accounts.

Today, the L!ELENS Group employs 50 people.


> 20 09 2017 #tv

L!ELENS creates the new TV and radio campaign for ÈGGO's 10th anniversary

The objective of this new advertising campaign, which will be on air in October, no longer needs to focus on brand awareness. For 10 years, ÈGGO has been communicating its concept regularly on TV, radio and through promotional actions using free sheets.

The main objective of this new TV campaign is to position ÈGGO as the must-have partner who perfectly assists the customer from concept to the delivery of his new equipped kitchen. 


Qualitative studies conducted by ÈGGO have shown that one of the main customer barriers to order a new kitchen is the fear of poor service, poor advise, poor support. Sometimes, 8 to 10 weeks pass by between a first request, a first offer, the signing of the order and the final fitting of the kitchen. That's a long time in which the customer may be faced with all kinds of doubts: did I choose the right colour? What about the material? Will the kitchen be delivered on time? When should I take down the existing kitchen? And will the new kitchen be fitted in the right manner? What about plumbing? And what about the appliances?

To remedy all this doubt, ÈGGO now adopts a 100% customer-centric strategy. On its internet portal, each customer finds all the information related to his project, his order (plans and the order itself, real-time production planning, status of the order throughout the different steps, milestones regarding delivery and fitting, etc.), but also practical information, tips & tricks, seasonal recipes to inspire the customer and to maintain permanent contact. This is all done automatically and using an intuitive design. From now on, the customer's experience with ÈGGO will be truly unique, completely serene, starting with the order and up until the final delivery. He will feel satisfied for being treated as a customer and because he always knows the status of his order.


ÈGGO's new TV campaign

To communicate this new customer experience in an original and creative way, L!ELENS has developed a new TV commercial for ÈGGO that is based on the concept of "obsession".

The commercial shows the day of a young woman who sees the new kitchen of her dreams wherever she comes: in her dressing, in her car, even at work... She thinks these bizarre appearances are hallucinations, but in fact she is so obsessed with her kitchen project that she sees it at every corner.

Because she has entrusted the design and fitting of her kitchen to ÈGGO, she enjoys complete peace of mind. The proof? In the end, we see her relaxing in her new kitchen, freshly fitted by ÈGGO.

> 29 06 2017 #print #radio #tv


Having won the Golden Palace (Group of casinos, games and online sports bets) budget a few months ago, L!ELENS multi-media campaign has been unveiled ‘on air’ over the last few days.

About the concept: “DON’T PLAY JUST ANYWHERE!”, the agency has created a series of humorous situations featuring various characters playing in the wrong place.  A voice over suggests that Golden Palace would be a better place to play safely.

The signature line:  Each message concludes “We take games  very seriously”, highlighting the fact that Golden Palace Casinos and online games respect the BAGO (Belgian Association of Gamin Operators) code of ethics and fully adhere to the serious guidelines necessary for each person in this fun activity.

The campaign exists in TV, cinema, radio and print format.

Client: Golden Palace - Casino & Sports
Contacts: Serge Menegalli, Julie Limbos, Tim Boonen
Agency: L!ELENS
Account Manager: François Vandeghinste
CD: Frédéric Pousset
Creation (AD): Maxim Deliège
Creation (CR): François Daubresse
Film Production Company: Ristretto
Producer: Lies Bronselaer
Director: Kris Debusscher
Radio production Company: Cobra
Photography Production: Uncle Bob
Photographer: Koen Demuynck
Post production: Koen Demuynck

> 27 06 2017

The L!ELENS family is growing strongly

In response to the increasing number of new customers who have recently joined the agency (Brico, Brico City, Golden Palace, Shopping Rive Gauche Charleroi, and various activations for Alpro-Vandemoortele, Babybel, etc.), Lielens has hired 10 new talents.

LTR: Frank Van Geertruyden (Account Director), Pascale Lahure (Art Director), Amandine Hellin (Account Executive), Adrien Dewitte (3D Designer), Flora Bakija (Receptionist), Antonio Fernandez (Project Manager), France Desbonnets (Senior Graphist), François Vandeghinste (Account Manager), Laurence Meaux (Art Director) and Frédéric Pousset (Creative Director) make the Lielens family count 49 members today.

> 03 04 2017 #multi-channel #print #radio #tv


L!ELENS  has won the pitch for the Golden Palace budget, the casino and gaming website.
This involves a brand new positioning and a new image campaign with TV commercials, print ads and radio commercials.

The new campaigns will start at the end of the first semester. 

> 20 03 2017 #print

Good news for future parents!

Beautiful, brand new, all heavy, and it just rolled off the press… 5 months of 5 full-time agency people, 420 pages, 8.345 pictures, 450g of original and useful ideas for mums, dads and their kids between 0 and 13 years old.

Soon to be discovered in all Orchestra shops in Belgium, France and Switzerland! 

> 16 03 2017 #tv

You’ve got more batteries than you think: the saga continues

In 2011, the agency proposed Bebat a new creative approach based on the fact that returning your batteries to a Bebat collection point allows them to start a new life. That’s why it’s important to bring them back.
The first commercials of the saga showed the transformation of a battery, allowing it to emerge as a new everyday object such as a bicycle, a step, or a swing.
Six years later, the three new commercials continue the idea of new life, but they also show the consumer that he has many more batteries at home than he thinks. When you know that a family of two adults and two children has an average of 127 batteries at home, the message ‘You’ve got many more batteries than you think’ needs no further explanation.
> 13 09 2016

Cheeses from Switzerland at the table with L!ELENS

Following an agency competition at the end of 2015, L!ELENS is proud to welcome a jewel of gastronomy, authenticity and know-how: Cheeses from Switzerland.

The agency has been entrusted with the communications and promotion of famous Cheeses from Switzerland: PDO Gruyère, Zwitserland Emmental, Appenzeller, but also other cheese specialities such as Raclette, Tête de Moine, Vaudoise Tomme and Vacherin. A full strategy of generic communication to promote Swiss cheeses and targeted actions concerning the designations will start immediately and continue throughout 2016.

> 16 05 2016 #tv

Daddy’s not here…”

With some topics, getting the message across can be tricky. It’s the case with Tasectan, a pharmaceutical product for the treatment of… diarrhoea!

Yet Tasectan pulled it off with this new TV advert, which follows on the story already developed two years ago for the radio and which revolves around the same concept: daddy misses out on all the good times, simply because he’s stuck… in the toilet.

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