THE BUTTERFLY EFFECT OF USED BATTERIES
Lielens has been the communication agency for Bebat for over 20 years. Bebat gives a new life to all used batteries… but nothing can happen if Belgians don’t bring their batteries back to collection points. The main objective of these TV ads is to raise awareness that used batteries need to be collected, but also to explain why. The butterfly effect has been the guiding principle used to symbolise the metamorphose of used batteries for the past 8 years.