GET OUT AND DISCOVER LOVELY WALLONIA!
How to promote the numerous and fun sights of Wallonia even if the region is still insufficiently known and therefore unloved? By defining each year, a specific theme and subject of a communication plan. This year the theme highlighted “Wallonia Land of Water”. As water in Wallonia is strongly present, there are many reasons to visit Wallonia and it’s rivers, fountains, thermal baths etc. Three visuals have been developed for this campaign, highlighting the most widespread activities in Wallonia… via their (or others) reflection in the water.