better brands. better life.

Connecting the brand to its customers, everywhere and all the time. From brochures to multimedia campaigns, from in-store promotions to social networks, each message must build brand awareness and forge its image.

Lielens is a Belgian communication agency founded in 1972 by Jacques Lielens. A company with family roots currently employing 50 staff, Lielens became part of .becoming at the end of 2016. The upshot is 300 extra people in Lille and Paris, more competences and more synergies, but always the same spirit.

Lielens, part of .becoming

Since 2017 is lielens part of the french group .becoming, based in Lille, Paris and now Brussels. .becoming means entrepreneurship, innovation and communication around 4 pillars : advertising, design, brand content and public relations.

Working inside .becoming means for Lielens, and for you, access to more than 300 skills in brand communication, this within one organization.

Think global, act local

For other markets than Belgium and France, Lielens works with ICOM network.

ICOM is the largest independent communication agencies network. More than 90 agencies are members of ICOM in 60 countries worldwide. Lielens teams can «plug-in» and connect with like-minded teams around the globe.

Great creative work is steeped in an understanding of the brand’s positioning and local customer insights. When ICOM local agencies listen to each other, respect that «Local is King», and know how to work in global alignment, the process is hugely insightful and beneficial for the brand, the project, the campaign.