Breakfast Session - Food With Benefits
Food used to be about feeding us. Today, we expect it to energise us, sharpen us, protect us and help us age better. But as protein, fibre, probiotics and vitamins appear everywhere, functionality is becoming the price of entry rather than what makes a brand different.
Join our breakfast session to discover how food brands can cut through the “function soup” and find their credible right to play. We will explore how category fit, brand fit and consumer permission can make innovation clear, believable and desirable. ☕🥐
Our keynote speaker, Michaël Sels, will share insights into the legislation and research surrounding functional foods. We will conclude with a panel discussion featuring a retailer and brands active in this market.
This breakfast session is reserved for: Marketing professionals, catered for packaging and marketing managers.
Location & timing:
Tuesday 24th of November, start 9:30 until 12:00 - lielens office, Rue Henri Evenepoel straat 9, 1030 Brussels
Feel free to bring a colleague or two! Make them fill out this form as well. That way we can ensure enough space and food for everyone 😋
